Associate Digital Analyst
Posted on: October 10, 2019
“It takes people to make the dream a reality.” Walt was on to
something when he said that, and it continues to ring true today.
No matter the stage in your career, being a part of Walt Disney
Parks & Resorts means being a part of a team where you help bring
innovation to life through unsurpassed products, services and most
importantly remarkable experiences. As a Cast Member you are the
steward and connection to our legacy and the backbone of our
thriving innovations. Join our team and watch your dreams come
true. Consumer Insights, Measurement, & Analytics (CIMA), part of
the Walt Disney Parks and Resorts Global Marketing & Sales
organization, informs strategy development and decision-making
through holistic data integration, objective data analytics, and
actionable recommendations. Within CIMA, the Digital Analytics team
is focused on leveraging best practices in web analytics to capture
data, perform analysis and optimize our websites to drive Guest
satisfaction and business outcomes. The Digital Analyst must
possess a passion for analytics and digital technology. He/she will
play a critical role in delivering accurate, insightful analysis to
drive decision-making throughout the organization. The person must
be comfortable working with partner teams, conducting both planned
and ad hoc analyses, preparing reports, and communicating insights
to a variety of audiences. The position reports to the Manager,
Digital Analytics and does not have direct reports.
Responsibilities : Manage the compilation and dissemination of
regular (e.g. weekly, monthly, quarterly, etc.) reports on
performance of the digital channel. Generate insight from site data
and communicate opportunities or issues. Collaborate with business,
technology and analytics partners to determine needs and assist
with defining data collection requirements. Work with
implementation specialists to validate website tracking. Design
effective and impactful reports and visualizations for business and
technical audiences. Support business unit teams, product
management groups and other teams with ad-hoc reporting and
in-depth website analysis. Create presentations to highlight
analysis and tell the story. Basic Qualifications : Ability to
derive actionable insights from data and effectively guide
decision-making. Ability to manage multiple priorities in a
fast-paced, complex business environment Excellent written and
verbal communication skills. Proactive problem-solving and critical
thinking skills. Ability to manage time effectively and
consistently meet deadlines. Proficient in Microsoft Office suite.
Experience with SQL, Hive, SAS and/or other programming languages.
Preferred Qualifications: 2+ years relevant work experience in an
analytical field. 1+ years of experience with web analytics tools
such as Adobe SiteCatalyst or Google Analytics. Travel industry and
ecommerce experience. Experience with A/B testing and website
optimization. Ability to apply statistical rigor to analyses.
Knowledge of web page construction and/or user experience design.
Experience with business intelligence tools. Required Education :
Bachelor’s degree in analytical/quantitative field – e.g.
statistics, economics, mathematics, marketing analytics,
Keywords: Disney, Kissimmee , Associate Digital Analyst, Other , Kissimmee, Florida
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