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Consumer Insights Research Manager

Company: Parks, Experiences and Products
Location: Kissimmee
Posted on: November 14, 2021

Job Description:

Job Summary:The Disney Parks, Experiences, and Consumer Products (DPEP) group is seeking a motivated Consumer Insight Manager to join the Consumer Insight team that supports a wide range of businesses within the Consumer Products, Games, and Publishing (CPGP) organization.

This individual will be responsible for managing consumer insights projects and studies, from inception to completion (including data analysis and reporting) for the Consumer Insight team that is dedicated to Consumer Products, Games, and Publishing. The focus of this Consumer Insight team is to utilize primary/custom research as well as secondary data tools/resources to help inform business decisions around strategy, product development and communication/marketing. Specifically, areas of focus include, but are not limited to:
1) Content impact on merchandise
2) Product/merchandise development
3) Distribution (product, retail and e-commerce)
4) Marketing and digital content support for franchises and merchandiseResponsibilities:

  • Lead the implementation and day-to-day management of both custom qualitative and quantitative market research studies from inception to completion with minimal supervision
  • Project management across all aspects of qualitative research projects (e.g., focus groups, in-depth interviews), including client management, development and review of discussion guides, stimuli management, analysis, reporting, and presentation of research results
  • Project management across all aspects of quantitative research projects, including development and review of the research brief, questionnaire, data analysis plan, and reporting to ensure data will meet ultimate information needs
  • Conduct custom surveys (including full questionnaire development and data analysis) and write/present insight-driven reports using an in-house online panel
  • Support and manage internal ad-hoc requests and business questions by analyzing a variety of data sets (across both primary and syndicated sources as needed) and then summarizing + communicating key insights, this includes in-depth custom analyses using SPSS data sets
  • Utilize research across syndicated sources/tools to continuously track consumer trends, consumption habits, preferences and behaviors
  • Specific responsibilities include: writing research briefs, participating in and leading research design conversations, supporting and managing the research process end-to-end (including all market research-related deliverables to ensure the quality and accuracy of the work product), data analysis, reporting (including implications), and presentation of findings to key stakeholders (including upper management)Basic Qualifications:
    • 6+ years of primary market research experience required, managing custom research (across both qualitative and quantitative studies) and working with syndicated research
    • Experience conducting research in a consumer products and/or entertainment company a plus
    • Experience with project management and data analysis, including the ability to manage multiple priorities, stakeholders, projects, and deadlines simultaneously
    • Strong analytical skills - statistics experience and familiarity with SPSS is a strong plus!
    • Able to synthesize a lot of information into a highly visual, concise story (expertise in PowerPoint or Keynote)
    • Professional demeanor and excellent communication skills (verbal and written, including business writing and presenting to others)
    • Demonstrated interpersonal and relationship-building skills
    • Experience in managing and/or directing outside research agencies
    • Highly detail-oriented and well-organized - able to work in a fast-paced environment, prioritize, and manage multiple projects and timelines simultaneously
    • Self-motivated - able to self-start projects and solicit collaborations
    • Comfortable working within a fluid and flexible culture; adjusts well to change and/or shifting priorities - Possesses an enthusiastic and positive -can do- outlook, even when under pressure
    • Analytical thinker who has a passion for learning/insights, enjoys problem-solving, and is willing to challenge traditional thinking
    • Some travel required (including attendance at evening focus groups)
    • Computer Skills: Word, Excel, PowerPoint, Outlook, SPSS. Keynote experience a plus.Required Education
      • Bachelor's degree required; coursework in the fields of Marketing, Market Research, Communications, Psychology, Consumer Behavior, English, or Social Sciences preferred.Additional Information:#DPEP_Media

Keywords: Parks, Experiences and Products, Kissimmee , Consumer Insights Research Manager, Executive , Kissimmee, Florida

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