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Senior SEO Manager II

Company: The Walt Disney Company
Location: Kissimmee
Posted on: November 12, 2021

Job Description:

**Job Summary:**The SEO Manager Level II serves as a local SEO subject matter expert within our Search Marketing team. This manager leads SEO efforts and team for local search and offsite strategies as a part of the SEO team serving Disney Parks, Experience & Products (DPEP) businesses. The SEO Manager II is responsible for owning the performance of SEO (local listings, offsite traffic, public relations, etc.) driving innovation, and influencing others.Relationship skills are critical as collaboration with digital product, public relations, and commercial teams are required to maximize the traffic and revenue captured via organic search. The Manager owns the reporting and analytics data for local organic search and is responsible for ensuring its accuracy and sharing performance with key executives and teams on a regular basis.You will report to the Customer Engagement Manager III-SEO.**Responsibilities:**+ Manage local and offsite listings through major platforms like Google My Business, Bing Places, Yelp, TripAdvisor, Yext, etc.+ Drive innovation through SEO via testing, implementing the latest best practices and focusing on KPIs+ Manage location pins, NAP data, directions and wayfinding for DPEP locations in search+ Manage location offsite listings across directory platforms, backlink strategies and other travel sites+ Partner with digital marketing teams across tactics in order to share insights and tell a holistic story of customer engagement+ Develop and conduct regular A/B, multivariate or other testing methodologies+ Perform local SEO and offsite issue triage and project management of solutions+ Develop effective presentations to present results and insights and gain buy-in from executives and other important partners+ Provide quantitative data-driven insights to enhance partner strategies and knowledge-base of local and offsite SEO+ Perform regular monitoring, troubleshooting and reporting on local SEO KPIs across local and offsite platforms+ Hit deadlines in a fast-paced and collaborative environment**Basic Qualifications:**+ Excellent communication skills, both verbal and written+ Proven success in managing enterprise scale of local listings in search+ Advanced SEO expertise in local search and offsite SEO tactics and tools+ Proven success in developing and executing SEO strategies yielding YOY growth in traffic and revenue/conversions from local search+ SEO knowledge with the ability to translate complex topics for a non-technical audience+ Experience in developing and executing scalable local SEO and offsite strategies, processes and budgets+ Experience analyzing data, finding insights and presenting the findings to internal and/or external stakeholders+ High proficiency in industry tool sets measuring local performance and competitive insights like Yext, GMB, Bing Places, Momentfeed, MozLocal, etc.+ High proficiency in using Microsoft Word, Excel and PowerPoint+ Proficiency in a corporate analytics systems and custom tracking utilizing tools such as Adobe Analytics**Required Education**+ Bachelor's Degree in Marketing, Business Analytics, Computer Science or equivalent work experience**Additional Information:**Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits .**Job ID:** 863946BR**Location:** Celebration,Florida**Job Posting Company:** Parks, Experiences and ProductsThe Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Keywords: The Walt Disney Company, Kissimmee , Senior SEO Manager II, Executive , Kissimmee, Florida

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