Community Relations Director
Company: Loves Furniture
Posted on: February 25, 2021
Job Title: Community Relations Director
Department: Sales and Marketing
Reports To: Executive Director
FLSA Status: Exempt
Revised Date: January 2020
One of the keys to Sonata Senior Living's success as a company is
our Team Members. We expect and depend upon each Team Member to
perform the tasks assigned to the best of their abilities. We
believe that hard work, a commitment to excellence and a desire to
work with seniors are essential to a successful career in senior
Sonata Senior Living enriches the lives of older adults through
innovative programming, services and care that honor individuality
and personal choice.
OUR GUIDING PHILOSOPHY
Sonata Senior Living is committed to providing the highest-quality
senior living services with sensitivity and compassion to our
residents, staff and guests AT ALL TIMES. We actively seek new ways
of exceeding the expectations of residents, colleagues, and guests
on an ongoing basis by placing customer service and resident choice
at the center of everything we do through our Core Values.
Excellence - We are committed to providing excellent service; to
everyone, at all times.
Integrity - We will honor the truth; in accordance with the highest
principles and ethics.
Respect - We will demonstrate respect to every individual; without
Passion - We are driven by enthusiasm for those that we serve; our
residents, guests, and Team Members.
Teamwork - We will develop people and foster teamwork through
mutual respect and communication
The Community Relations Director (CRD) is responsible for sales and
market planning activities that result in positive census growth
for the community. The CRD is expected to meet or exceed the
community's monthly census and revenue goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Meets and/or exceeds the community's monthly budgeted census
and activity standards including; follow up calls, professional
sales calls, home visits, creative follow up, event planning, and
- Plans, develops, implements, and evaluates all aspects of the
quarterly community marketing and sales plan and tracks progress
made with lead generating and nurturing activities.
- Participates in the development of and is accountable for
managing, and not exceeding, community marketing advertising,
promotional and special event budgets.
- Ability to work varying hours including evening and weekends
(scheduled and unscheduled) to facilitate events, conduct family
tours, and assist with same day move-ins.
- Accurately and consistently utilizes lead management system and
other software programs (Sonata 360 Portal and Matrix Care) to
maintain scheduled follow up, move-in of new residents, create
flyers and completion of quarterly competitive analysis
- Responsible for monitoring the first impressions of the
discovery and model room and helping to foster a sales and customer
service-oriented culture throughout the community.
- Develops an excellent understanding of the industry,
competitors and the community's products and services. Becomes a
community expert/resource in company's services.
- Accurately completes all required reports as defined by the VP
of Sales and Marketing and Executive Director.
- Performs other duties as assigned.
COMPANY WIDE RESPONSIBILITIES
- Supports a dignified and caring atmosphere with residents,
residents' families, visitors and team members.
- Protects privacy and confidentiality of information pertaining
to the resident, team member, residence, company information and
- Maintains a safe and secure working environment and practices
safe working habits.
- Complies with the cell phone and social media policies.
- Maintains neat appearance, good personal hygiene and
appropriate attire per company dress code.
- Participates in training, in services and attends meetings when
To perform this job successfully, an individual must be able to
perform each essential duty satisfactorily. The requirements listed
below are representative of the knowledge, skill, and/or ability
required. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
Prior to presence in the community, applicant must have completed a
Post Hire Health Questionnaire upon offer of employment. A TB test
result must be received with 7 days of employment. Previous TB test
results cannot be older than 6 months; chest x-ray results 2 years.
A Criminal Record Clearance is required prior to team member's
EDUCATION and/or EXPERIENCE
Must have, as a minimum, 1-3 years of sales experience with proved
track record, including experience managing sales staff. Must have
a minimum of high school diploma; college degree
in business, marketing or related field preferred. Must have
excellent understanding of sales process. Must be computer
Ability to read and interpret documents such as safety rules,
operating and maintenance instructions, and procedure manuals.
Ability to write routine reports and correspondence. Ability to
speak effectively before groups of customers or team members of
Ability to add, subtract, multiply, and divide in all units of
measure, using whole numbers, common fractions, and decimals.
Ability to compute rate, ratio, and percent and to draw and
interpret bar graphs.
Ability to apply common sense understanding to carry out
instructions furnished in written, oral, or diagram form. Ability
to deal with problems involving several concrete variables in
PHYSICAL DEMANDS Position requires the ability to stand, reach,
bend/stoop/crouch, push/pull/lift/carry up to 50lbs, twisting/
turning and repetitive motion
PHYSICAL ABILITIES Must have good vision, hearing and speech
Primarily works in the community.
The above statements are intended to describe the general nature
and level of work performed. They are not intended to be construed
as an exhausted list of responsibilities, duties, and skills
required of personnel so classified. Sonata Senior Living
communities offer independent living, assisted living and memory
care. Exclusively in Florida, we provide a worry-free, robust
lifestyle featuring innovative programming, cutting-edge
technology, supportive care & wellness-focused services.
Keywords: Loves Furniture, Kissimmee , Community Relations Director, Executive , Kissimmee, Florida
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